Economic Times is the most popular and widely read financial daily in India, read by more than 8 lakh (100,000) people. The Economic Times is published simultaneously from 11 cities—Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Ahemedabad, Nagpur, Chandigarh, and Pune.

Radhika P Nair from the Economic Times Bureau did an article "Start-up firms are building a business catering to start-ups".
The article delves on how startups are creating a small but vibrant economy with an interesting twist by catering to need-gaps in the industry.

Sahil Parikh, co-founder of DeskAway gave his perspective on how Cloud has enabled a new realm of possibilities without adding much cost to the already strained resources of a SMB/startup.

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